terms of service

1. about these terms

These Terms of Service ("Terms") form a binding agreement between you and Crumblx AI Ltd (trading as "Crumbless"), a private limited company registered in England and Wales under company number 16961442, with registered office at 4 Bunnsfield, Welwyn Garden City, AL7 2DZ, United Kingdom ("Crumbless", "we", "us", "our").

By creating an account, accessing the Service, or clicking to indicate acceptance, you agree to be bound by these Terms, our Privacy Policy, our Cookie Policy, and our Acceptable Use Policy. If you do not agree, you must not use the Service.

If you are entering into these Terms on behalf of an organisation, you represent that you have authority to bind that organisation, and references to "you" mean both you and that organisation.

2. definitions

• Service — the Crumbless software-as-a-service platform, including the hosted application, application programming interfaces, the autonomous agent ("Chip"), associated documentation, and any updates we make available.
• Customer Content — any data, text, brand guidelines, audience descriptions, imagery, creative assets, instructions, or other materials you upload to, generate within, or transmit through the Service.
• Generated Output — content produced by or with the assistance of artificial intelligence components of the Service, including but not limited to ad copy, images, headlines, audience profiles, and proposed actions.
• Order — the subscription plan, fees, and any product-specific terms you agree to at checkout or in a written order form.
• Third-Party Platform — any service operated by a party other than Crumbless that the Service connects to or pushes data to, including Google Ads, Google Merchant Center, Stripe, and similar.
• Personal Data — has the meaning given in the UK GDPR and EU GDPR.
• DPA — our Data Processing Addendum, available on request from office@crumbless.ai and incorporated by reference where you process Personal Data of identifiable individuals through the Service.

3. eligibility and account registration

The Service is for business use. To create an account you must be at least 18 years old and competent to form a binding contract. The Service is not directed to children, and we do not knowingly collect data from anyone under 18.

You agree to provide accurate, current, and complete information when registering and to keep that information up to date. You are responsible for maintaining the confidentiality of your credentials and for all activity that occurs under your account, including activity initiated by Chip or by any user you authorise. Notify us immediately at office@crumbless.ai of any suspected unauthorised access.

4. the service and the autonomous agent

Subject to these Terms and your payment of the applicable fees, we grant you a non-exclusive, non-transferable, non-sublicensable, revocable right to access and use the Service during the term of your subscription and solely for your internal business purposes.

The Service includes Chip, an autonomous agent that can be configured to propose, prepare, and (where you have permitted) execute actions on Third-Party Platforms on your behalf — including but not limited to drafting campaigns, allocating budgets, publishing creative, and making targeting decisions. Chip operates within autonomy ceilings, scope settings, and review-queue rules that you configure. You are responsible for those configurations and for all actions Chip takes under your authority.

We may update, modify, or improve the Service from time to time. We will not materially reduce the core functionality of a paid subscription during a paid term without notice.

5. acceptable use

You must use the Service only for lawful purposes and in accordance with our Acceptable Use Policy, which is incorporated into these Terms by reference. Material breach of the Acceptable Use Policy is material breach of these Terms.

6. customer content and licence to us

As between you and us, you retain all right, title, and interest in Customer Content. You grant us a worldwide, non-exclusive, royalty-free licence to host, copy, transmit, display, process, and create derivative works from Customer Content solely to the extent necessary to provide, secure, and improve the Service for you, and to comply with law.

You represent and warrant that (a) you own or have all necessary rights, licences, consents, and permissions to provide the Customer Content; and (b) the Customer Content and your use of the Service do not infringe any third-party rights or violate any applicable law.

7. ai-generated output

The Service uses machine-learning models to produce Generated Output. Generated Output is probabilistic in nature and may be inaccurate, incomplete, biased, or unsuitable for your purposes. You must independently review Generated Output before relying on it, publishing it, submitting it to a Third-Party Platform, or making any business decision based on it.

Subject to your compliance with these Terms and to the rights of any underlying model provider, we do not claim ownership of Generated Output produced for your account. To the extent we hold any rights in Generated Output, we assign such rights to you on creation. You acknowledge that similar or identical output may be generated for other customers and that ownership of such output is non-exclusive.

We do not use Customer Content or Generated Output associated with your account to train foundation models for ourselves or for third parties. We may use anonymised, aggregated metrics about Service usage to improve and operate the Service.

8. third-party platforms

The Service connects to and interoperates with Third-Party Platforms. Your use of any Third-Party Platform is governed by that platform's own terms and policies, which you must comply with at all times. We are not responsible for the availability, accuracy, or behaviour of any Third-Party Platform, and we do not warrant continued integration with any specific platform.

You authorise us to access, retrieve, and transmit data to and from Third-Party Platforms on your behalf within the scopes you grant via OAuth or equivalent authorisation. You may revoke that authorisation at any time, in which case the relevant features of the Service will become unavailable.

9. fees, billing, taxes and refunds

Subscription fees are billed in advance on a recurring basis as set out in your Order. Metered components — including click-based ad spend pass-through, generated-asset usage, and similar consumption charges — are billed in arrears. All fees are stated and payable in the currency shown at checkout. Payment is processed by Stripe; you authorise Stripe to charge the payment method on file.

Fees are exclusive of value-added tax, sales tax, and similar taxes, which you are responsible for paying except where law requires us to collect them. Where we are required to issue a valid VAT invoice, we will do so.

Except where required by law or expressly stated in a written Order, fees are non-refundable. Where you cancel a subscription, cancellation takes effect at the end of the then-current billing period and you remain responsible for fees accrued to that point.

If any sum due is overdue by more than 14 days, we may suspend access to the Service and charge interest at 4% above the Bank of England base rate, accruing daily.

10. free trials and beta features

Where we offer a free trial, you may use the Service free of charge for the trial period stated at sign-up. Unless you cancel before the trial ends, your subscription will convert to a paid plan and you will be charged the then-current fee. Beta or preview features are made available "as is" and may be modified or discontinued at any time without liability.

11. data protection

Our processing of Personal Data is described in our Privacy Policy. Where you use the Service to process Personal Data for which you are the controller (within the meaning of the UK GDPR or EU GDPR), our DPA applies and is incorporated into these Terms by reference; you may request a counter-signed copy from office@crumbless.ai.

Each party will comply with applicable data-protection law. You are responsible for ensuring you have a lawful basis to upload Customer Content containing Personal Data and for honouring data-subject requests in respect of that data.

12. confidentiality

"Confidential Information" means non-public information disclosed by one party to the other that is identified as confidential or that a reasonable person would consider confidential given the nature of the information and the circumstances of disclosure. Each party will protect the other's Confidential Information using at least the same care it uses for its own information of like importance, and not less than reasonable care, and will not use or disclose it except as needed to perform under these Terms.

13. intellectual property

The Service, including its software, models, designs, trade marks, logos, and all related intellectual-property rights, is and remains the exclusive property of Crumblx AI Ltd and its licensors. Nothing in these Terms transfers any right, title, or interest in the Service to you except the limited rights to use the Service expressly granted in clause 4.

You may not use the "Crumbless," "Crumblx," or "Chip" names or related marks without our prior written consent, except for factual references to interoperability that do not imply endorsement.

14. feedback

If you give us suggestions, ideas, or feedback about the Service, you grant us a perpetual, irrevocable, worldwide, royalty-free, sub-licensable licence to use that feedback for any purpose, without obligation or attribution.

15. publicity

We may identify you as a customer of Crumbless on our website and in marketing collateral, using your name and logo as supplied, provided we comply with any usage guidelines you reasonably supply. You may opt out by emailing office@crumbless.ai.

16. warranties and disclaimers

We warrant that we will provide the Service with reasonable skill and care. Except as expressly stated in these Terms and to the maximum extent permitted by law, the Service is provided "as is" and "as available," and we disclaim all other warranties, conditions, and terms, whether express, implied, statutory, or otherwise, including any implied warranty of satisfactory quality, fitness for a particular purpose, non-infringement, accuracy, or that the Service will be uninterrupted or error-free.

Nothing in these Terms limits or excludes any warranty, right, or remedy that cannot lawfully be limited or excluded, including in respect of consumers under the Consumer Rights Act 2015 to the extent applicable.

17. limitation of liability

Nothing in these Terms limits or excludes either party's liability for (a) death or personal injury caused by negligence; (b) fraud or fraudulent misrepresentation; (c) any liability that cannot be limited or excluded by law; or, in the case of you, (d) breach of clause 5 (acceptable use), clause 6 (your warranties on Customer Content), clause 13 (our intellectual property), or your payment obligations.

Subject to the paragraph above, and to the maximum extent permitted by law: (i) neither party will be liable for any loss of profits, loss of revenue, loss of business, loss of goodwill, loss or corruption of data, or any indirect, special, or consequential loss, however arising; and (ii) each party's total aggregate liability arising out of or in connection with these Terms in any 12-month period will not exceed the greater of (A) the fees paid or payable by you to us in the 12 months immediately preceding the event giving rise to liability, or (B) £100.

18. indemnification

You will defend, indemnify, and hold harmless Crumbless and its officers, employees, and agents from and against any claims, damages, liabilities, costs, and expenses (including reasonable legal fees) arising out of or relating to (a) your Customer Content; (b) your use of the Service in breach of these Terms or the Acceptable Use Policy; (c) your violation of any law or third-party right; or (d) your use of any Third-Party Platform.

We will defend you against any third-party claim alleging that the Service, as provided by us and used in accordance with these Terms, infringes that third party's intellectual-property rights, and we will pay damages finally awarded against you by a court of competent jurisdiction or agreed in settlement. This obligation does not apply where the claim arises from your Customer Content, your combination of the Service with anything not provided by us, or your continued use after we have made a non-infringing alternative available.

19. term, suspension and termination

These Terms apply from the date you first accept them and continue until terminated. You may cancel your subscription at any time from within the Service; cancellation takes effect at the end of the then-current billing period. Either party may terminate these Terms for cause on 14 days' written notice if the other party materially breaches these Terms and fails to cure the breach within that period, or immediately on notice if the other party becomes insolvent.

We may suspend or restrict your access to the Service, without prior notice where reasonably required, if (a) you fail to pay fees when due; (b) we reasonably believe you are in material breach of these Terms or the Acceptable Use Policy; or (c) continued provision of the Service would expose us, you, or any third party to material legal, security, or reputational risk.

On termination: (i) your right to access the Service ends; (ii) you remain liable for fees accrued before termination; (iii) we will, on written request made within 30 days of termination, make Customer Content available for export in a commercially reasonable format; and (iv) we will then delete or anonymise Customer Content in accordance with our retention schedule, except where retention is required by law.

20. changes to the service or these terms

We may amend these Terms from time to time. Where a change is material, we will give you reasonable advance notice by email or in-product notification before the change takes effect. Your continued use of the Service after the effective date of a change constitutes acceptance of the change. If you do not agree to a change, you may cancel your subscription before the effective date.

21. force majeure

Neither party will be liable for any failure or delay in performance caused by events outside its reasonable control, including acts of God, war, terrorism, civil disturbance, government action, labour disputes, cyber-attack, telecommunications or internet-service-provider failures, or failures of a Third-Party Platform on which the Service depends.

22. export controls and sanctions

You represent that you and your end users are not located in, ordinarily resident in, or organised under the laws of a country or territory subject to comprehensive UK, EU, or US sanctions, and that you are not a person identified on any UK, EU, or US restricted-party or sanctions list. You will comply with all applicable export-control and sanctions laws in your use of the Service.

23. assignment

You may not assign or transfer these Terms or any of your rights or obligations under them without our prior written consent. We may assign these Terms in connection with a merger, acquisition, corporate reorganisation, or sale of all or substantially all of our assets, on notice to you.

24. notices

Notices to you may be given by email to the address registered to your account or by in-product notification. Notices to us must be sent by email to office@crumbless.ai with a copy by post to Crumblx AI Ltd, 4 Bunnsfield, Welwyn Garden City, AL7 2DZ, United Kingdom.

25. third-party rights

A person who is not a party to these Terms has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any of their terms.

26. governing law and jurisdiction

These Terms and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) are governed by, and construed in accordance with, the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, except that we may bring proceedings in any jurisdiction to enforce intellectual-property rights or seek injunctive relief.

27. general

These Terms, together with any Order, the Acceptable Use Policy, the Privacy Policy, the Cookie Policy, and the DPA where applicable, constitute the entire agreement between you and us in respect of the Service and supersede any prior agreement on the same subject. If any provision is held unenforceable, the rest will remain in effect. A failure or delay in exercising a right is not a waiver. Headings are for convenience only. If there is a conflict between these documents, the order of precedence is: (1) signed Order, (2) DPA, (3) these Terms, (4) Acceptable Use Policy, (5) Privacy Policy, (6) Cookie Policy.

28. contact

Questions about these Terms: office@crumbless.ai. General enquiries: office@crumbless.ai. Post: Crumblx AI Ltd, 4 Bunnsfield, Welwyn Garden City, AL7 2DZ, United Kingdom. Company number: 16961442.